Risk Preferences

Some people are risk takers – they tend to embrace risk.

Risk Taker
Risk Taker

Other people are risk averse – they try to avoid risk.

Risk Averse
Risk Averse

For most people, their attitude about risk depends on the type of risk. For example, someone may welcome physical risk while avoiding financial risk. Another person may have no problem with financial risk, but they may dislike social risks, such as delivering a speech.

One thing is for sure – no matter your attitude about risk, you simply can’t avoid all risk. Whether working or playing or even visiting the grocery store, risks are all around us. Therefore, a good understanding of risk is a valuable intellectual asset.

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